اسباب الافلييت غير الناجح
لماذا يفشل الكثير من الناس في الكسب من التسويق بالعمولة
اسباب الافلييت غير الناجح
يتم جذب المزيد والمزيد من الأشخاص إلى الافلييت وقد تكون واحدًا منهم. في الواقع ، يعد التسويق بالعمولة أحد أكثر الوسائل فعالية لتوليد دخل بدوام كامل عبر الإنترنت.
إنها صفقة عادلة بين التاجر والشركات التابعة له حيث يستفيد كلاهما من كل عملية بيع. كما هو الحال في أنواع الأعمال الأخرى ، يعتمد قدر كبير من الأرباح في الافلييت على استراتيجيات الإعلان والترويج والبيع للشركة التابعة.
كل يوم ، مع توسع صناعة الافلييت ، تزداد المنافسة أيضًا لذا يجب أن يكون المسوق التابع مبدعًا بما يكفي لتوظيف طرق فريدة وفعالة لإقناع المشترين المحتملين بشراء أو الاستفادة من المنتجات والخدمات المقدمة.
بالمقارنة مع ممارسات الإعلان التقليدية ، تعد البرامج التابعة أكثر فاعلية وخالية من المخاطر وفعالية من حيث التكلفة. ولكن لماذا لا يزال الكثير من الناس يفشلون في الافلييت ؟
هناك الكثير من الأسباب والكثير من المجالات في البرنامج للنظر فيها. الجانب الأكثر أهمية في البرنامج التابع هو الإعلان. يفشل العديد من المسوقين في هذا الجانب لأنهم يفتقرون إلى العمل الجاد ، وهو أهم شيء في الافلييت وفي جميع أنواع الأعمال الأخرى أيضًا.
على الرغم من أنه من المفيد أن تكون محظوظًا ، إلا أنه لا يمكنك الاعتماد عليه فقط. الافلييت ليس بسيطًا مثل توجيه العملاء إلى موقع النشاط التجاري. إذا كنت ترغب في كسب الكثير ، بالطبع ، عليك استثمار الوقت والجهد الكبير في الترويج للمنتجات.
كما ذكرنا سابقًا ، فإن المنافسة عالية جدًا والعملاء في الوقت الحاضر حكيمون جدًا أيضًا.
بعد كل شيء ، من لا يريد الحصول على أفضل عملية شراء – أي أن يدفع أقل ويحصل على المزيد من حيث الكمية والنوعية.
يعد عدم التحضير أيضًا سببًا لفشل المرء في الافلييت ، سواء كان تاجرًا أو شركة تابعة. جزء من الإعداد هو البحث. من جانب التاجر ، يجب أن يكون انتقائيًا للغاية في اختيار مواقع الويب التابعة المناسبة لبرنامج الإحالة الخاص به.
من أجل التأكد من أن لديه أفضل الخيارات ، يجب أن يكون قد استنفد إمكانياته في البحث عن الشركات التابعة المهتمة للغاية والتي تتناسب مواقعها بالتأكيد مع منتجاته وخدماته.
يجب أن يتطابق زوار الموقع التابع مع عملائه المستهدفين. من ناحية أخرى ، يجب على المسوق التابع أيضًا البحث عن التجار ذوي الأجور الجيدة قبل أن يشترك في أحد البرامج التابعة.
يجب عليه التأكد من أن منتجات التجار وخدماتهم تتوافق مع اهتماماته حتى يتمكن من إعطاء اهتمامه الكامل وتفانيه في البرنامج.
يمكنه الحصول على معلومات قيمة من خلال الانضمام إلى المنتديات التابعة ، ومقارنة البرامج التابعة المختلفة وقراءة مقالات عن الافلييت حيث يمكنه الحصول على نصائح من المسوقين ذوي الخبرة حول كيفية اختيار أفضل التجار والمنتجات ذات معدل التحويل العالي.
يعد موقع الويب أداة مهمة جدًا في برنامج الإحالة بأكمله. بصفتك مسوقًا تابعًا ، يجب أن تخطط كيف سيكون موقعك ، من اسم المجال إلى التصميم والتخطيط والمحتوى والإعلانات.
يهتم بعض المستخدمين بما يرونه للوهلة الأولى ، وبالتالي عندما يجدون موقعك قبيحًا ، لن يقرأوا المحتوى حتى لو كان موقعك يحتوي على العديد من الأشياء ليقولها ويقدمها. من ناحية أخرى ، هناك من يريد المعلومات أكثر من أي شيء آخر.
عادةً ما يكون المسوقون التابعون لمواقع الويب “ذات المحتوى الغني” هم الذين يزدهرون في هذا العمل لأن المحتوى يحسن حركة المرور إلى الموقع.
تتيح لك مواقع الويب التي تحتوي على محتويات عالية الجودة – مع الكلمات الرئيسية ذات الصلة والأهم من ذلك ، المعلومات الصحيحة حول المنتج وليس الإعلانات الفارغة المضللة – تحقيق أرباح كبيرة في الافلييت حتى عندما تكون نائمًا.
إذا لم تكن قادرًا على الحفاظ على اهتمام زائر موقعك ، فلن تكون قادرًا على قيادته إلى موقع التجار. عدم وجود نقرات يعني عدم وجود بيع وبالتالي عدم وجود دخل من جانبك.
يعد اختيار اسم نطاق من المستوى الأعلى أمرًا حاسمًا أيضًا لنجاح البرنامج التابع. لا تظهر الكثير من المواقع التابعة في نتائج محرك البحث لأنها تعتبر من قبل المديرين التابعين كمواقع شخصية.
قد تفكر محركات البحث والأدلة الرئيسية في موقعك على أنه مواقع عابرة ، وبالتالي لن يتم إدراجه في الدليل. قبل أن تقرر اسم المجال ، تعرف أولاً على ما ستروج له.
يفشل الكثيرون لأن مواقعهم لم يتم تسميتها بشكل مناسب ، لذلك حتى عندما تعرض المنتجات الدقيقة التي يبحث عنها العميل ، قد يعتقد العميل أن الموقع غير ذي صلة وبالتالي لن يدخل الموقع.
قبل كل شيء ، يجب أن يكون المسوق التابع على استعداد لمعرفة المزيد. بالتأكيد ، لا يزال هناك الكثير من الأشياء التي يجب تعلمها وبالتالي يجب على المسوق التابع الاستمرار في تثقيف نفسه حتى يتمكن من تحسين استراتيجيات التسويق الخاصة به.
يفشل الكثيرون لأنهم لا ينمون في الأعمال التجارية وهم فقط قلقون بشأن تحقيق أرباح كبيرة بسرعة. إذا كنت تريد نتائج طويلة الأجل ومرضية للغاية ، فخذ وقتًا لتعلم خصوصيات وعموميات العمل. استمر في تحسين معرفتك خاصة
يتحالف مع الأساسيات في الافلييت بدءًا من الإعلان إلى البرمجة وتطوير صفحات الويب وتقنيات تحسين محركات البحث. وبالمثل ، قم بدراسة احتياجات ورغبات مستخدمي موقعك وكيف يتنافس التجار المختلفون مع بعضهم البعض.
واصل المحاولة؛ لا تشعر بخيبة أمل إذا لم تؤت محاولاتك الأولى ثمارها. ينجذب الآلاف من خلال إمكانية تحقيق ارتفاعات هائلة في الدخل من خلال الافلييت ، وبالتالي يقومون بالتسجيل في أي برنامج تابع دون فهم دقيق لكل جانب من جوانب العمل.
عندما لا يحصلون على نتائج فورية ، يغادرون ويشتركون في برنامج آخر ويكررون عملية نسخ الروابط وإحالتهم إلى الآخرين. عندما تقوم بالتسجيل في أحد البرامج التابعة ، لا تتوقع أن تصبح ثريًا في لحظة.
اعمل على استراتيجياتك الإعلانية وكن صبورًا. لن تعرف أبدًا مقدار ما يمكنك الحصول عليه إذا لم تثابر.
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